I specialize in providing strategic direction and leadership tailored to ensure your brand deeply resonates with your target audience. By analyzing and guiding the decision making process and alignment of your brand's identity, image, and perception in the market, together we can create clarity around your brand positioning and growth strategies. My ultimate goal is to help you build and maintain a clear, strong, positive reputation for your brand, driving customer loyalty and increasing market share and collectibility.

A strong & cohesive product strategy is the foundation for any lasting collectible brand. I offer strategic solutions that will elevate and expand your product offering to create collectibility and demand in your target market. WIth over a decade of experience in product development I offer historical data, direct experience, process implementation, and guidance in navigating a collectible toy space while maintaining a unique point of view.

Branded collaborations are an incredible way to leverage your intellectual property and build a stronger connotation with your target demographic. With the help of my extensive network and industry knowledge, I can guide strategy and provide seamless introductions with pre-vetted brands that align with your ultimate vision. This includes licensing collaborations with manufacturers, designers, like minded brands, and DTR’s with aligned retailers to create innovative and high-quality products.

Aligning with retailers that share your vision and consumer strategy is a key component for longevity in the toy and collectible space. Through personal experience and network extensions I can help craft a market landscape strategy specific to your brand and vision.

Historical data and consumer insights can only predict so much of what the future holds. With a unique blend of past sales data, current trend analysis, market research, travel, and trade show attendance I can help identify emerging trends, consumer demands, and market gaps for your target demographics.

• Developed a freelance model to allow for transparency across the toy and gift industry and help find mutually beneficial solutions for brands, licensees, licensors, & their wholesale & retail counterparts

• References & client stories available upon request - typically work with small artist driven brands with strong IP

• See my services page for custom options for your needs

• Managed the decision process of all products coming into the store from selection to display to marketing

• Co-created and managed a paid marketing program with key brands generating an additional 2% in top line revenue for the company per month.

• implemented an open to buy strategy and standard operating procedures to manage inventory and give transparency to where the funds were being allocated to upper management.

• Managed up to $100mil of open to buy and drove 4 years of consecutive growth

• After 4 years of experience moved back to LA and worked as a remote merchant running the toy and gift division on the west coast offering a bi-coastal perspective on the industry

• Turned the gift divisions around driving 40% comps in one year and brought several new product categories to market including plush, faux vines, squishies, blind boxes, licensed collections all kicking off larger industry wide trends

• Managed vendor relationships for over 250 global partners, oversaw key releases ensuring first to market, with competitive pricing, and accurate trend forecasting

• Project managed several custom UO exclusive product launches from the concept to launch across a variety of categories 

• Ideated, branded, opened, and managed a small retail shop of curated gifts ranging in categories from vintage + handmade, to new housewares + gifts

• collaborated with other small shops to host + run events including craft nights, salons, extended shopping hours, movie features, etc

• worked with local artists and created products myself to sell unique one of a kind items to my local community

• Closed the shop in 2014 to move to Philadelphia and continue my retail education and experience with Urban Outfitter’s gift division

• Worked on a small team of retail buyers to create and curate products to revive the Roxy Brand and build up its popularity after a large surf industry crash in 2008

• Bought for the retail stores and managed inventory as we grew from 20 stores to 80 stores nationwide

• Project managed a white label program where own brand retail stores received a distinct product line that was not carried at the wholesale retail surf shops to maximize profits and minimize internal sales competition