I specialize in providing strategic direction and leadership tailored to ensure your brand deeply resonates with your target audience. By analyzing and guiding the decision making process and alignment of your brand's identity, image, and perception in the market, together we can create clarity around your brand positioning and growth strategies. This includes tasks such as conducting market research, defining brand positioning, guiding product development and collaborations, aligning advertising and promotional campaign direction, and maintaining brand consistency across all channels. My ultimate goal is to help you build and maintain a clear, strong, positive reputation for your brand, driving customer loyalty and increasing market share.

Are you looking to leverage your intellectual property for additional revenue streams? With the help of my extensive network and industry knowledge, I can provide seamless introductions with pre-vetted brands. I have long standing connections and personal experiences with many brands and retailers in the lifestyle, toy & gift industry, and can work to create mutually beneficial partnerships that cater to your brand’s vision. This includes licensing collaborations with manufacturers, designers, like minded brands, and DTR’s with aligned retailers to create innovative and high-quality products to release to the market.

I specialize in helping brands stand out in today's crowded market by offering vision, balance, consistency, and a cohesive brand voice. My expertise lies in creating a strong point of view through product assortment and selection. I can help to evaluate and handpick products based on factors such as quality, uniqueness, marketability, and alignment with the client's target market and brand identity. Additionally, I can work with your teams to foster strategic assortments that balance a mix of popular items, niche products, seasonal offerings, and collaborative, exclusive, or limited-edition pieces.

Historical data and consumer insights can only predict so much of what the future holds. With a unique blend of past sales data, current trend analysis, market research, travel, and trade show attendance I can help identify emerging trends, consumer demands, and market gaps for your target demographics. This includes planning out future product capsules to keep your brand relevant and engaging to your target consumer and the general marketplace.