SERVICES

  • I specialize in providing strategic direction and leadership tailored to ensure your brand deeply resonates with your target audience. By analyzing and guiding the decision making process and alignment of your brand's identity, image, and perception in the market, together we can create clarity around your brand positioning and growth strategies. My ultimate goal is to help you build and maintain a clear, strong, positive reputation for your brand, driving customer loyalty and increasing market share and collectibility.

  • A strong & cohesive product strategy is the foundation for any lasting collectible brand. I offer strategic solutions that will elevate and expand your product offering to create collectibility and demand in your target market. WIth over a decade of experience in product development I offer historical data, direct experience, process implementation, and guidance in navigating a collectible toy space while maintaining a unique point of view.

  • Branded collaborations are an incredible way to leverage your intellectual property and build a stronger connotation with your target demographic. With the help of my extensive network and industry knowledge, I can guide strategy and provide seamless introductions with pre-vetted brands that align with your ultimate vision. This includes licensing collaborations with manufacturers, designers, like minded brands, and DTR’s with aligned retailers to create innovative and high-quality products.

  • Aligning with retailers that share your vision and consumer strategy is a key component for longevity in the toy and collectible space. Through personal experience and network extensions I can help craft a market landscape strategy specific to your brand and vision.

  • Historical data and consumer insights can only predict so much of what the future holds. With a unique blend of past sales data, current trend analysis, market research, travel, and trade show attendance I can help identify emerging trends, consumer demands, and market gaps for your target demographics.

MY APPROACH

I deeply listen to your needs and obstacles to help align and define your internal company goals

  • Brand objectives, values, mission, and purpose

  • Skills, tools, and core competencies

  • Unique specialties only your brand can offer

  • Current best practices and operational standards and systems

  • Budgetary constraints vs. goals for your target demographic

I draw on my experience, network, data, and intuition to find ways for your product to stand out in the external market

  • Target demographics and consumer behavior

  • Retail landscape understanding and channel distribution strategy

  • Collective shifts in mindset and behavior in the current generations

  • Global perspectives and happenings that affect consumer behavior

  • Current consumer values and desires and how to translate that into product

All Services are customizable, pricing plans and structure vary by project and client

Currently Offering: Monthly retainers, % of sales, Sub agent fees, Project based fees, Hourly rates, & Ownership options